Advertisement of food products are not allowed to make any medical claims such as reducing blood sugar level. Diabetes mellitus is one of the 20 types of diseases that is prohibited to be advertised as stipulated under the Medicines (Advertisement and Sale) Act 1956.
Approval for any advertisement format is based on the Medicines (Advertisement and Sale) Act 1956 and its regulations. In addition, advertisement formats must also comply with advertising guidelines and policies issued by the MAB. MAB has the right to amend any claims and advertisement formats that do not comply with the act, guidelines and policies.
A medicine approved by the USFDA does not mean that it is registered with the Drug Control Authority, Ministry of Health Malaysia. All medicines must be registered before they are sold or marketed in Malaysia. Prior approval from the Medicine Advertisements Board (MAB) MOH is required before any advertisement of medicine is published.
Food supplements and drinks are classified as food. Food and drinks products are controlled by the Food Safety and Quality Division (FSQ), MOH. However, depending on the composition and claims, they can be classified as pharmaceuticals and need to be registered with the Drug Control Authority (DCA).