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Are gift offers with the purchase of health products allowed in advertisement? What kind of free gifts are permissible?
Yes, please refer to Registered Medicinal Product Advertising Approval Guidelines Paragraph 8.3 Gifts. However, any expensive gift offer that encourages the public to purchase the product, not out of genuine need, is not allowed. Please refer to Registered Medicinal Product Advertising Approval Guidelines Paragraph 8.2 Encouragement of unnecessary purchase or indiscriminate use. Examples of free gifts allowed are pen, cup, soft toys and so on.