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- Ministry of Health Medicines Formulary (MOHMF)
- Guidelines for Pharmacists on the Application for Permission to Sell Compounded Preparations at Community Pharmacy Premises and Notification of Compounded Preparations
- Medicine Prices Monitoring Survey In Malaysia 2022
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Is creativity allowed in advertisements?
Creativity in healthcare advertisement is allowed provided that the creativity does not mislead the public, aligned with indication approved by DCA and in compliance with the guidelines and policies made by MAB. This is the decision made in the MAB Meeting No.3/2021 on December 2021. Please refer to Registered Medicinal Products Advertising Approval Guidelines:
Paragraph 3.3 Creativity, subsection 3.3.1- Creativity in product advertising must align with the advertising principles outlined in these guidelines.
Perenggan 3.3 Creativity, subsection 3.3.2- Creativity elements in advertising should not ignore consumers safety. As medicinal products affect consumers health, the information conveyed through the advertisement must be clear, accurate and not confusing or obscured by excessive creativity elements.
Perenggan 3.3 Creativity, subsection 3.3.3- The element of creativity in advertising cannot ignore the standards of morality and decency practiced in Malaysia.
In addition, in MAB meeting No.1/2020 held on 8 July 2020, the members of MAB reiterated that healthcare advertisement which involve patients is incomparable to others non-regulated product advertisement such as detergent.