Is self-regulation of pharmaceutical products advertisement feasible to be carried out in Malaysia?

Self-regulation is not permissible under Medicines (Advertisement and Sale) Act 1956 and MABR 1976. Subject to R5(1) MABR 1976, all advertisement must be approved by MAB prior to publication. Pharmacy Enforcement Division is in the process of revising Medicines (Advertisement and Sale) Act 1956 and MABR 1976. Stakeholders’ involvement and input can be submitted to the Pharmacy Enforcement Division, MOH.