Why some of the product claims are being strike off in format approved by MAB?

Referring Medicine Advertisements Board Policy and Decision MAB 3/2017 and Paragraph 5.2 Registered Medicinal Products Advertising Approval Guideline, claims made in an advertisement must be in accordance to the product indication and /or label as approved by the Drug Control Authority. 

Product claims that are beyond the indication approved by Drug Control Authority will not be accepted and approved in an advertisement. Medicine Advertisements Board would like to advise company to apply variation in their product claims to Drug Control Authority before submitting to Medicine Advertisements Board.